Wednesday, May 12, 2010
Herzog & de Meuron Prada Aoyama Epicenter
Herzog & De Meuron focused on a vertical volume early on, to achieve the maximum permitted gross floor area, whilst achieving a spacious entrance plaza. The radical form is welcomed in its contemporary environment, the high-fashion district of Aoyama. It attempts to reshape both the concept and function of shopping, through highly interactive spaces supported by the transparent bubble-like façade. The open-plan nature of the retail levels enables them to be highly adaptable to new future uses.
It is therefore appropriate to use this cutting-edge building as a precedent for vertical flexible architecture.