Wednesday, May 12, 2010

Herzog & de Meuron Prada Aoyama Epicenter



Herzog & De Meuron focused on a vertical volume early on, to achieve the maximum permitted gross floor area, whilst achieving a spacious entrance plaza. The radical form is welcomed in its contemporary environment, the high-fashion district of Aoyama. It attempts to reshape both the concept and function of shopping, through highly interactive spaces supported by the transparent bubble-like fa├žade. The open-plan nature of the retail levels enables them to be highly adaptable to new future uses.

It is therefore appropriate to use this cutting-edge building as a precedent for vertical flexible architecture.

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